Explaining the Voice of the Scout

Last fall’s Voice of the Scout results have been out for some time now. I have looked at it a few times but quickly grew frustrated with trying to figure out what it was saying or what it all meant. The documents I have read are cast in pretty tortured jargon and I don’t have a lot of patience with trying to interpret something that could be written simply. I’ve always questioned how well this sort of marketing science applies to something like Scouting....

February 21, 2013 · 5 min